The Revolution has begun.

Travel-Inspired Capsule Mood Board: “The Noir Voyage
Travel-Inspired Capsule Mood Board: “The Noir Voyage
Created by Lily Deng  Read more...
What role does fashion play in mindful living and self-expression within East Asian philosophies?
What role does fashion play in mindful living and self-expression within East Asian philosophies?
Article by Lily Deng  Introduction In the context of global cultural traditions, ancient philosophies such as Feng Shui and Ikigai offer insight into how clothing can become a means of... Read more...
Should fashion retailers be held accountable for microfibre release? Yes, they should.
Should fashion retailers be held accountable for microfibre release? Yes, they should.
Article by Lily Deng Introduction Every time we wash our clothes, we releasehundreds of thousands of invisible microplastic fibers into the environment (Dethmers, Spek, and Kraaijeveld, 2022, p. 5). With... Read more...
Embracing Imperfection: The Story of J.A.D and Forever Noir's Revolution
Embracing Imperfection: The Story of J.A.D and Forever Noir's Revolution
Welcome to the dawn of a new era, where imperfection is not only embraced but celebrated. At the heart of our brand, Forever Noir, lies a profound recognition of the... Read more...
Embracing the Spirit of J.A.D: Join the Forever Noir Revolution
Embracing the Spirit of J.A.D: Join the Forever Noir Revolution
In the realm where conformity casts its dark shadow over the land, a solitary figure emerges—a beacon of hope amidst the gloom. Known as Just Another Dreamer, or J.A.D, this... Read more...

Take a look behind the scenes of our latest product launch.

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